Wear your convictions.

CROSS TO BEAR LONDON is a British menswear label creating distinctive, considered pieces for people who value individuality, personal conviction and moving forward on their own terms.

We believe in clothing with character: distinctive enough to mean something to the wearer, and considered enough to want to wear repeatedly. From everyday movement and sportswear to refined layers and tailoring, our collections are different expressions of the same idea: quiet strength, clean design and conviction.

CTB does not tell you who to be. It gives you a way to express who you are.

We do not dress a single moment or a single kind of man. From everyday movement to the occasions that call for something sharper, each collection has its place within one considered wardrobe... +

Clean Essentials +

Strength begins with what we return to. Clean Essentials brings ease and intention to the everyday: pieces made for movement, for living in, for showing up again tomorrow. Looking after your mind and body is not about perfection. It is about giving yourself the care, movement and space to keep going... +

The Foundation is the starting point: dependable everyday pieces, considered rather than complicated. Sundays makes room to slow down, for quiet mornings, recovery and time that belongs to you. The Retro is the expressive edge of Essentials, taking familiar track silhouettes and giving them a sharper place in the modern wardrobe... +

Resolve +

Resolve is built for days that ask more of you. Structured layers, purposeful outerwear and a stronger silhouette meet the city in motion. Some pieces hold their presence quietly; others bring colour to the foreground. Each has the same job: to help you move forward on your own terms... +

Midnight Weight brings composed layers and outerwear together across the CTB palette. The Chaps brings polish through organic cotton satin shirts and Duchess satin bombers. Aethel Hydro answers the weather with waterproof bomber outers and quilted inner layers, its confident colourways giving practical protection a distinct presence... +

Conviction +

Conviction is confidence earned, not performed. Distinctive fabrics, deliberate detail and refined layers turn dressing well into a quiet expression of knowing where you stand. This is the side of CTB that steps forward for the moments that matter, without asking for attention... +

Hero builds a disciplined wardrobe of silk gilets, satin shirts and considered underlayers, each piece able to stand alone or work together. Heirloom gives enduring shape to silk satin outerwear and refined foundations. Aston Reverse explores two sides of the same idea through reversible silk bombers and matching roll necks... +

Legacy +

Legacy is about what stays with you. Timeless shapes, considered materials and pieces that gather meaning beyond a single season. Not nostalgia, and not spectacle: a wardrobe built to be worn, remembered and carried forward.

8 Nights tells eight chapters through silk shirts and matching reversible bombers, from The Arrival to The Legacy. Regal Ore brings depth of colour to the same composed point of view, jewel tones worn with assurance rather than excess... + Signature range... +

Four collections. One point of view. Find the pieces that speak to where you are, and carry them well... +